Privacy Policy

Effective Date: 2026-03-19

1. Introduction

Prime Axis Wellness ("Prime Axis Wellness," "we," "our," or "us") is owned and operated by BARTEX ENTERPRISE HOLDINGS LLC. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect information when you visit or make a purchase through primeaxiswellness.com and any related pages, content, features, communications, or services we provide (collectively, the "Services").

By using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Services.

2. Who We Are

Prime Axis Wellness is an independent online retailer owned and operated by BARTEX ENTERPRISE HOLDINGS LLC, serving customers in the United States. We curate and source wellness, recovery, relaxation, and lifestyle products — including infrared saunas, cold plunge tubs, massage chairs, red light therapy panels, and related accessories — from trusted third-party suppliers and manufacturers. We are not the manufacturer of the products listed on our website.

Contact information:

  • Legal Entity: BARTEX ENTERPRISE HOLDINGS LLC
  • Store Name: Prime Axis Wellness
  • Email: support@primeaxiswellness.com
  • Phone: 773-680-3623
  • Address: Prime Axis Wellness (operated by BARTEX ENTERPRISE HOLDINGS LLC), 28311 Bolinas Court, Spring TX 77386, United States
  • Working Hours: Monday to Friday, 9 AM to 5 PM CST

3. Information We Collect

We may collect personal information directly from you, automatically through your use of our Services, and from certain third parties that help us operate our business.

3.1 Information You Provide Directly

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Order details and purchase history
  • Any information you provide when contacting customer support, submitting a form, requesting a return, or subscribing to marketing communications

3.2 Information Collected Automatically

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages viewed, time spent on pages, and referring URLs
  • Website usage, clicks, scrolls, and interactions
  • Cookies, pixels, tags, and similar technologies

3.3 Information from Third Parties

We may receive information from third parties such as payment processors, fraud prevention providers, analytics providers, advertising partners, email service providers, customer support platforms, fulfillment partners, suppliers, and e-commerce service providers that support our store operations.

4. How We Use Your Information

We may use your information for the following business and commercial purposes:

  • To provide, operate, and maintain our website and services
  • To process and fulfill orders, payments, exchanges, refunds, and customer service requests
  • To share your shipping and order information with third-party suppliers or manufacturers who fulfill and ship orders on our behalf
  • To communicate with you regarding your orders, account activity, delivery updates, returns, or support inquiries
  • To improve our website, products, services, and customer experience
  • To personalize content, product recommendations, and site functionality
  • To send promotional emails or other marketing communications, where permitted by law
  • To detect, investigate, prevent, and address fraud, security issues, abuse, chargebacks, and other potentially unlawful activity
  • To comply with legal obligations, enforce our policies, and protect our rights, customers, and business operations

5. Legal Bases for Processing

Depending on your location, we may process your personal information based on one or more of the following legal grounds:

  • Your consent
  • The performance of a contract or steps taken before entering into a contract
  • Our legitimate business interests, provided those interests do not override your rights and freedoms
  • Compliance with legal obligations

6. How We Share Information

We do not sell your personal information to third parties. We may share your information only as reasonably necessary to operate our business, fulfill your orders, and comply with applicable law.

We may share your information with:

  • Fulfillment partners and suppliers: third-party suppliers or manufacturers who ship products directly to you on our behalf. Your name, shipping address, phone number, and order details may be shared with these partners solely for order fulfillment purposes
  • Service providers: including website hosting, e-commerce infrastructure, payment processing, shipping carriers, customer support, analytics, email delivery, marketing, fraud prevention, and related operational services
  • Business partners and integrations: where necessary to provide products, services, website features, or communications you request
  • Professional advisors: such as accountants, legal advisors, insurers, auditors, or consultants, when reasonably necessary
  • Government authorities or law enforcement: when required by law, court order, legal process, or to protect our rights, customers, or business
  • Successors in interest: in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction

Some third-party tools may use cookies, pixels, or similar technologies to help us measure performance, understand customer behavior, and improve advertising relevance.

7. Payment Information

Payments made through our website are processed by secure third-party payment providers. We do not store full payment card numbers on our own servers. Payment information is handled by the relevant payment processor in accordance with its own privacy and security practices.

8. Cookies and Similar Technologies

We use cookies, pixels, tags, and similar technologies to support website functionality, security, analytics, personalization, and marketing.

These technologies may help us:

  • Remember your preferences and settings
  • Keep items in your cart
  • Understand how visitors use our website
  • Measure marketing and advertising performance
  • Improve website speed, usability, and functionality

You can control cookies through your browser settings. Please note that disabling some cookies may affect certain website features or functionality.

9. Analytics and Advertising

We may use third-party analytics and advertising tools to better understand how visitors use our website and to improve our marketing efforts. These tools may collect information such as device identifiers, IP addresses, browser details, and on-site activity through cookies and similar technologies.

You may be able to manage certain advertising preferences through your browser settings, device settings, or applicable opt-out tools offered by third parties.

10. Email and Marketing Communications

If you provide your email address or otherwise opt in, we may send you transactional messages, service-related communications, and promotional content. You may unsubscribe from promotional emails at any time by clicking the unsubscribe link in the message or by contacting us at support@primeaxiswellness.com.

Even if you opt out of promotional communications, we may still send you non-promotional messages relating to your orders, returns, account activity, or customer support matters.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfillment, customer support, business operations, fraud prevention, tax and accounting compliance, legal obligations, and dispute resolution. Retention periods may vary depending on the nature of the information and the reason it was collected.

12. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction. These measures may include secure website connections, limited access controls, and the use of trusted third-party service providers.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

13. Your Privacy Rights

Depending on where you live, you may have certain privacy rights under applicable law, which may include the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of certain personal information
  • Request a copy of your personal information in a portable format, where applicable
  • Object to or restrict certain processing activities, where permitted by law
  • Withdraw consent where processing is based on consent

To exercise any applicable rights, please contact us at support@primeaxiswellness.com. We may need to verify your identity before completing certain requests.

14. U.S. State Privacy Disclosures (CCPA / State Laws)

If you are a resident of California or another U.S. state that provides additional privacy rights, you may have rights relating to access, deletion, correction, portability, and certain opt-out choices under applicable law, including the California Consumer Privacy Act (CCPA). We will honor qualifying requests as required by law.

We do not sell your personal information. We do not discriminate against individuals for exercising any privacy rights granted under applicable law.

To submit a privacy request, contact us at support@primeaxiswellness.com.

15. Children's Privacy

Our Services are intended for a general audience and are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so that we can review and delete the information where appropriate.

16. International Visitors

Our business is based in the United States. If you access our Services from outside the United States, please be aware that your information may be transferred to, processed in, and stored in the United States or other jurisdictions where our service providers operate. By using our Services, you understand and acknowledge such transfer and processing, subject to applicable law.

17. Third-Party Links and Services

Our website may contain links to third-party websites, tools, or services that are not operated or controlled by us. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy policies before providing personal information to them.

18. Do Not Track

Some web browsers may transmit "Do Not Track" signals. Because there is not yet a universally accepted standard for responding to these signals, our website may not respond to them in all cases.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs. When we do, we will post the updated version on this page and revise the Effective Date above. Your continued use of the Services after any update becomes effective constitutes your acceptance of the revised Privacy Policy.

20. Related Policies

This Privacy Policy should be read alongside our other policies:

21. Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy or our privacy practices, please contact us:

  • Legal Entity: BARTEX ENTERPRISE HOLDINGS LLC
  • Store Name: Prime Axis Wellness
  • Email: support@primeaxiswellness.com
  • Phone: 773-680-3623
  • Address: 28311 Bolinas Court, Spring TX 77386, United States
  • Working Hours: Monday to Friday, 9 AM to 5 PM CST